AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Anna is a Data Enthusiast with over 8 years of experience in Marketing Analytics and Consulting. She helps teams make smarter decisions by turning complex data into clear, actionable insights. When she‘s not deep in numbers, she‘s calculating the probability of meeting a cat on her next walk.
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
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