Competitor ad spend: How to analyze your rivals’ budgets
See how much competitors spend on ads and use the data to inform your own strategy.
Competitor Intelligence & Research
Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.
How to find competitor keywords and close visibility gaps
Find competitor keywords in traditional search, AI search, and web conversations to improve visibility.
Google Ads competitor analysis: A how-to guide (+ top tools)
Learn how to analyze competitors‘ Google Ads campaigns with top industry tools and a step-by-step process.
Competitive intelligence 101: What it is & how to gather it
Learn what competitive intelligence is and how you can gather it and use it to improve your own strategy.
How to Reverse Engineer Competitors’ Backlinks (and find valuable links)
Links are still one of the most vital parts of SEO and the best place to find backlink opportunities is your competitors‘ backlinks profile. Knowing what is working for your competitors not only shows you what to replicate but it will also stimulate new ideas for your content campaigns and where to find backlinks your competitor hasn‘t found yet.
How To Research and Create a Content Persona for Your Blog: The Complete Guide
In this article, I’m going to give you some foolproof methods of persona-making, which will help you initiate a good honest conversation with your customers, get to know them better and ultimately, watch your business shine and prosper.
How To Understand the Semrush Competitive Positioning Map
The main goal of the Semrush Competitive Positioning Map is to provide users with a great visual representation of where a queried website stands amongst its competitors. This map can uncover particular competitors that you may not have been aware of.
The 5-Step Competitor Analysis Strategy That Never Fails!
Competitor analysis is a vital part of marketing. Whether it‘s organic or inorganic, digital marketing channels play a key role in boosting conversions and ROI. A successful marketing strategy is based on analyzing the customer behavior, doing extensive competitor analysis, channelizing market segmentation and carrying out sales forecasting. Without competitor analysis, a business might not understand which channels it should target and what strategy it might plan in order to generate the maximum conversions. With the new year promising tremendous growth in terms of investment in digital channels, let‘s find out the 5 awesome strategies that every digital marketer must perform in order to get ahead of their competitors and generate more business for their clients.