AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
How An Agency is Using Link Building for a Bakery's SEO Growth
Semrush SEO Reality Show is back for episode two with our new client: the artisanal Edelweiss Bakery from Florida in the US. In this episode, we’re going to look at how our partner agency is working on one of the main components of SEO success, which is building a strong link profile
How An Artisan Bakery Is Increasing SEO Through Competitor Analysis
If you’re wondering how to do competitor analysis when it comes to SEO for bakeries or small businesses, this is one you won’t want to miss. Take a close look at how a powerful digital agency helps an artisan bakery in Fort Lauderdale capture web traffic and convert them into customers.
How to Make Google Web Stories [2021 Study]
Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results.
Who Has the Best Backlink Database? Semrush vs. Competitors [Study]
Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons. After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you.
SEO Case Study: How US Trucking Company Got 60% Organic Increase in Just 3 Months
In SEO Reality Show Episode #3, we check back with the team at Aimclear as they serve the client we paired them with, a powerhouse American trucking firm in the upper Midwest.
Traffic Growth Rankings for US Websites [Study]
Semrush compared January 2020 vs. 2021 traffic stats for the US domains to see which websites were getting more traffic.