Ben Fisher is a Google My Business Platinum Product Expert and an experienced veteran in SEO and social since 1994. He is also a contributor to the Local Search Ranking Factors Study and a co-host of the Local Marketing Insitute webinar. He's the co-founder of Steady Demand, which works with franchisees, agencies and businesses to maximize outsourced GMB/Local SEO and Social Media.
Do ratings and reviews really impact your local SEO? To find the answer we studied 5k+ business-oriented keywords, and analyzed the Local Pack results in Google Maps and the Local Pack on Desktop and Mobile.