Semrush is a brand visibility management platform that enables marketers to audit, optimize, and quantify performance across SEO, AI search, content marketing, and paid media. Powered by the industry's largest proprietary search dataset, its suite of tools provides competitive intelligence for a global user base — from solo entrepreneurs to large agencies and enterprises.
What does Semrush do?
Semrush covers the entire brand visibility lifecycle. It helps marketers and businesses understand where their audience searches, create content that ranks and resonates, track performance across channels, and optimize for the AI-driven search experiences that are rapidly reshaping discovery.
Built on a proprietary dataset accumulated over 17 years of continuous web crawling — 260M+ prompts, 25B+ keywords, 43T+ backlinks, and 800M+ domain profiles — Semrush delivers competitive intelligence with a level of accuracy and coverage that other tools cannot match.
Key Features of Semrush
Semrush's key features span the full marketing visibility stack:
- Keyword research and rank tracking: discover high-value keywords, track daily ranking changes across devices and locations, and monitor SERP feature opportunities.
- AI search visibility: track how your brand appears in AI-generated answers across ChatGPT, Gemini, Perplexity, and other LLM-powered platforms.
- Competitive intelligence: analyze any domain's organic and paid strategy, traffic sources, top pages, and keyword gaps.
- Site audit and technical SEO: crawl any site to identify indexability issues, broken links, performance bottlenecks, and Core Web Vitals problems.
- Backlink analytics and link building: audit backlink profiles, identify toxic links, discover outreach prospects, and monitor new and lost referring domains.
- Content optimization: generate topic clusters, build SEO briefs, score draft content against top-ranking competitors, and automate content workflows.
- Local SEO management: manage Google Business Profiles, distribute listings, monitor reviews, and track local map pack visibility.
- PPC and advertising research: analyze competitor ad copy, estimate ad spend, plan campaigns, and uncover paid keyword opportunities.
- Reporting and analytics: build automated, white-label reports combining Semrush data with Google Analytics, Search Console, and other third-party sources.
Two ways to use Semrush
Semrush serves the full spectrum of marketers through 2 distinct experiences:
Semrush: a self-serve, modular product where you sign up, start a free trial, and build your own stack of toolkits. Most Semrush customers start here, choosing individual toolkits or bundling them together. Plans scale from individual pricing to team and agency tiers.
Semrush for Enterprise: a dedicated product for large organizations that need custom data limits, advanced integrations, multi-team collaboration, and white-glove support. Enterprise offers purpose-built solutions for SEO, AI Optimization, and Site Intelligence — with custom pricing, dedicated account management, and enterprise-grade SLAs. Customers include Samsung, LG, Roche, ZoomInfo, and Hertz.
Both tracks share the same proprietary data foundation. The difference is how that data is packaged, configured, and supported.
Semrush One: Unified SEO + AI search visibility
Semrush One is the recommended starting point for teams that need both traditional SEO tools and AI visibility tracking in a single subscription. It combines SEO and AI Visibility into one connected solution, so you can monitor and optimize your brand's presence across Google and AI-powered search from a single platform.
Semrush One plans start at $199/month (Starter), with Pro+ at $299/month and Advanced at $549/month, each offering progressively higher limits and capabilities.
Semrush for Enterprise
For organizations with complex, large-scale needs, Semrush for Enterprise offers custom-configured solutions across 3 core modules:
- Enterprise SEO: scalable organic growth with advanced crawling, competitive intelligence, content optimization, and forecasting capabilities built for sites with hundreds of thousands (or millions) of pages.
- Enterprise AIO (AI Optimization): purpose-built tools for monitoring and improving brand visibility in AI search at enterprise scale.
- Enterprise SI (Site Intelligence): deep technical site analysis and search performance optimization for development and engineering teams.
Enterprise pricing is custom and based on data limits, user count, and feature requirements.
How does Semrush compare to alternatives?
Most competitor alternatives specialize in one area — keyword research, backlink analysis, or rank tracking. Enterprise platforms add workflow governance and multi-team reporting, but operate as closed systems. A newer wave of AI-native tools focuses exclusively on visibility in AI-generated answers.
Semrush spans all 3 categories from a single platform and dataset. It treats SEO and AI search optimization as a unified discipline rather than separate toolsets, connects competitive intelligence across organic, paid, content, social, local, and AI channels, and scales from individual subscriptions to fully configured enterprise deployments — without requiring teams to stitch together multiple point solutions.
Data and integrations
Beyond its core toolkits, Semrush offers:
- MCP Integration: connect Semrush to AI assistants like Claude for natural-language access to your SEO and visibility data.
- API Access: integrate Semrush data into custom dashboards, internal tools, and automated workflows (available on Business plans and above).
- App Center: extend the platform with specialized apps including AdClarity, Exploding Topics, and more
- Third-party integrations: connect with Google Analytics, Google Search Console, Looker Studio, and other platforms.
Try before you commit
Most Semrush toolkits come with a 7-day free trial, and a free-tier account with limited daily queries is also available. Start with Semrush to experience both SEO and AI visibility tools together, or explore individual toolkits based on your specific needs.
Get certified
Develop your skills and earn official certifications through Semrush Academy, which offers free courses on SEO, content marketing, PPC, and the Semrush platform itself.