AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
Building an SEO Testing Mindset
SEOs are blessed with more tools and data than ever. We have the ability to measure, track and report on so much of what we do—but are we using this to the fullest?
SEO Split Test Result: Changed Meta Descriptions to The On-Page H1 Plus a CTA
We decided to run an SEO experiment where we changed existing meta descriptions to make them shorter on an ecommerce site. CTAs and product categories stayed. Read this short case study to find out the result.
Volume Update! Why Semrush Search Volume Is the Most Accurate on the Market (Study)
As a marketer, your success depends on the quality of the data you use to make decisions.
SEO Split Test Result: Should You Add a Star Emoji and Reviews to the Title on Travel Pages?
We ran an SEO experiment with Semrush SEO split-testing software, SplitSignal, where we added a star emoji to H1 and a title to the group of product pages on the travel site.
SEO Split Test Result: Optimizing for Search Behavior
For a large photo stock website, OrangeValley and the SplitSignal team researched how people search for stock photos and photos and found some great opportunities that we wanted to validate before rolling this out on the website.
What to Do When You Get a “No Change” SEO Split Test Result
Learn how split testing can affect SEO and how and why No Change test results can shape your SEO strategy.