AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?
Would changing an article page with many H1s to a singleton H1 and converting the remainder to tags improve clicks to the pages? Read the short case study to find out.
How Is SEO Split Testing Different from CRO Testing?
In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This thorough overview can help you determine if SEO split testing fits into your SEO strategy.
SEO Split Test Result: Would Removing Social Media Icons Improve Clicks To The Website?
Are social media icons important for SEO? We decided to run an SEO split test where we removed social media icons from blog pages on the SaaS site. Find out the result of this SEO experiment.
15 Tips for Scaling Your SEO Content Strategy
In this post, we cover 15 tips for making SEO a priority in content strategies and how this impacts scaling SEO.
SEO Split Test Result: Find the Best Answer for Both Users and Search Engines
This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.
SEO Split Test Result: Small H3 Change, Big Click Result
Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of this SEO experiment.