AI Overviews are expanding across commercial intent search [Study]
Google’s move to extend AI Overviews into a wider variety of SERPs is disrupting not only informational searches, but also searches with commercial intent and advertising value.
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
Only 25% of cited sources overlap between ChatGPT's different reasoning modes [Study]
Most AI visibility strategies treat ChatGPT as a single system. Our research found that‘s a mistake. Thinking mode and Instant mode cite different sources, favor different content, and can recommend different brands for the exact same prompt. Here‘s what marketers need to know.
ChatGPT traffic analysis: Insights from 17 months of clickstream data
Discover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of clickstream records reveals changing user behaviors and referral trends in AI-driven search.
We Analyzed 89K LinkedIn URLs Cited in AI Search: Here's What Drives Visibility
What makes LinkedIn content appear in AI answers? Our analysis of 89K cited URLs reveals what AI models trust—and how brands can win visibility.
The Content Marketing Landscape in 2022: Small & Midsize Businesses
Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with, what their goals are—and what content types get them the best bang for their buck. Explore our findings and insights to get a better understanding of content marketing and how SMBs across the US are using it to grow.
State of Search: Discover How the Web Changed in 2021
Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? The State of Search 2021 analyzes and contains everything you need to plan your post-pandemic growth strategy.
SEO Split Test Result: The Importance of User Oriented Tests
In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.
How 10 SEO Experts Split Test
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.
How Negative SEO A/B Tests Help SEO KPIs
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.